Product Design
Turning complex product problems into clear, structured experiences.
About
A product design lead who still designs hands-on.
Product designer based in Abu Dhabi, working across web and mobile products. My work sits between product thinking and visual craft - understanding complicated problems, structuring intuitive experiences, and taking them through to polished interfaces, interactions and design systems.
Over eight years I have designed for agencies, scale-ups and in-house teams across the UK, Europe and the Middle East, from Careem Pay's mobile money flows to Mondly's language-learning platform. Today I lead product design at People of Design, setting the direction and the quality bar for client and in-house work.
- Based
- Abu Dhabi, UAE
- Experience
- 8+ years
- Focus
- Senior & lead roles
- Specialism
- Design systems
What I do
Where I add value on a product team
UI & Interaction
Creating polished web and mobile interfaces with strong attention to behaviour and detail.
Design Systems
Building reusable foundations that keep products coherent as they grow.
Prototyping & AI
Exploring, testing and communicating ideas through high-fidelity prototypes and modern tools.
How I work
From complexity to clarity
I turn ambiguous problems into clear, considered products, in four steps.
- 01UnderstandFind the real problem.
- 02StructureGive complexity a clear shape.
- 03SystemiseCreate patterns that scale.
- 04RefineMake every detail feel considered.
Experience
Eight years across agencies and scale-ups
People of DesignCurrent
Director of Product Design · Design studio
Mar 2024 - NowAbu Dhabi, UAE · Hybrid
- Lead product design across the studio, setting the design direction and quality bar for client and in-house product work.
- Build and scale design systems that let teams ship faster, more consistently and at a higher level of polish.
Mondly
Lead Product Designer · by Pearson
Aug 2022 - Jun 2023
- Led product design for Mondly's language-learning platform across mobile and web, balancing engagement, clarity and learning outcomes.
- Owned the end-to-end design process, from research and flows through to high-fidelity UI and design-system contributions.
Careem
Senior Product Designer · Contract · An Uber company
Sep 2019 - May 2020Dubai, UAE
- Designed for Careem Pay, expanding access to digital financial services across the MENA region, where only 14% of people hold a bank account.
- Translated complex fintech flows into simple, trustworthy mobile experiences for a mass-market, multilingual audience.
Monstarlab
UX/UI Designer → Lead Designer · Global digital product consultancy
Jun 2018 - Aug 2022Dubai, UAE · London, UK
- Progressed from UX/UI Designer to Lead Designer over four years, delivering end-to-end product design for enterprise and startup clients across the UK and UAE, and establishing reusable design systems and UI patterns across project teams.
- Lead DesignerFeb 2022 - Aug 2022 · Dubai
- Associate Senior Product DesignerFeb 2021 - Feb 2022 · Dubai
- Product DesignerSep 2019 - Feb 2021 · Dubai
- UX/UI DesignerJun 2018 - Sep 2019 · London
Core competencies
What I bring to a team
Education & languages
Trained as an illustrator, working as a product designer
BA (Hons) Illustration, Upper Second-Class (2:1)
Coventry University, UK
Online Marketing Fundamentals
Google
English
NativeSpanish
Professional workingThe full CV
Roles, dates and responsibilities on one page.