Gathered & Found

G&F came to me with a vision of standing apart from traditional consulting groups. I worked closely with their leadership to create a human, modern brand system that reflects their values. From digital storytelling to intuitive UX, I focused on making their proposition feel accessible and differentiated.

A bold new brand identity and digital platform that reinforces G&F’s fresh approach to consulting, supporting them to attract clients who value clarity, personality, and strategic thinking.

• Product strategy and problem framing
• User flows and information architecture
• Interface design across web and mobile
• Design system and component library
• Interactive prototypes for validation
• Handover and build support