Marketing platform
Superfine
Scaling user acquisition through AI-powered marketing platforms
About the project
I partnered with SUPERFINE to enhance their platform experience and enable scalable, intelligent user acquisition. Using AI as the backbone, I crafted interfaces that highlight real-time performance, optimisation tools, and intuitive workflows. My focus was to bring their tech-led proposition to life while improving usability and campaign management.
The solution
A performance-led marketing platform that combines precision UX with data-driven design - helping SUPERFINE convert more users, faster.
What I delivered
- Product strategy and problem framing
- User flows and information architecture
- Interface design across web and mobile
- Design system and component library
- Interactive prototypes for validation
- Handover and build support
